Apps & integrations

Google Analytics

Technology category: Analytics & customer intelligence Compatibility: B2C Commerce Content Management

Google Analytics for Optimizely is an enterprise-class solution within the Optimizely dashboard providing rich insights into website traffic and marketing effectiveness.

Google Analytics for Episerver is designed so that the most relevant results from Google Analytics are presented in a useful, contextual manner within the content creation process. Marketers can see real-time analytics on the page being worked on, and be able to use this information to optimize it instantly.

Highlights

Google Analytics for Episerver allows marketers and content editors to effectively turn content information into timely actionable insights. It is an out of the box solution enabling marketers to track relevant information and examine the data in the most relevant context.

Full Google Analytics integration and tracking
Ability to track all relevant information and events related to content, traffic and conversions
Predefined analytics best practice guidelines to get the most out of the Episerver platforms
Predefined analytics best practice guidelines to get the most out of the Episerver platforms

Release notes

Release notes

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