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See how app and Full Stack Experimentation works

World-class feature management

See how to feature flag and experiment in your apps

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Build better products, faster with Full Stack Experimentation. Our best-in-class experimentation and feature management system was created for product teams to do more from one place. Feature flag, roll out safely and run experiments everywhere in your tech stack. Our zero latency server-side and client-side SDKs support web, mobile and server applications. Watch this demo on Intelligence Cloud and Full Stack Experimentation.

Deliver at every step

Experiment across your entire stack including web, apps and OTT to create impactful customer experiences. Experiment on everything from content to search results and algorithms.

Iterate with confidence

Experiment within your product lifecycle by testing alongside feature launches. Confidently roll out new features by testing multiple versions with specific audiences.

Know what works

Real-time experiment results, powered by our industry-leading stats engine co-developed with Stanford, so your teams can get insights and make decisions at scale.

What is a feature flag?

Feature flags (also known as feature toggles or feature switches) are a software development technique that turns certain functionality on and off during runtime, without deploying new code. This allows for better control and more experimentation over the full lifecycle of features.

What are feature tests?

Feature testing is the software development process of testing multiple variations of a feature to determine the best user experience.

What is progressive delivery?

Progressive delivery is a modern software development for gradually rolling out new features in order to limit the potential negative impact and gauge the user engagement with new product features.

What is remote config?

Remote config (short for "remote configuration") is a software development technique for mobile apps where the behavior or features of an app can be changed remotely without having to publish an app update. This is done by setting default values for various settings in the app, and then fetching the values for those variables in realtime from a remote server.