Amanda Swan

Lessons in Mobile Strategy from the Director of Mobile at Fareportal

Earlier this year we hosted an Ask Me Anything with the Director of Mobile at Fareportal, a global technology company that powers travel agencies like CheapOAir and OneTravel. Members of the optimization community, Optiverse asked Raman Bhatia questions around mobile strategy for native and web apps and mobile A/B testing.

Optimizely Stats Engine – In 1 Minute

So you have your test set up, and you press go. How many visitors do you need before you can be confident in your results? For this week’s One Minute Monday, Robin Pam from our Product Marketing Team team explains the benefits of Optimizely’s Stats Engine, a statistical framework for calculating A/B tests.

Optimizely Activation Mode — In 1 Minute

For this week’s One Minute Monday, Derek Hammond from our Customer Success team explains Activation Mode, an Optimizely feature that allows you to control when an experiment activates.

An Interview with a Growth Marketer at Moz

Andy Nelson manages the Growth Marketing team at Moz. In this interview, Andy shares great tips for starting out with A/B testing, why he’s excited about recent strides in statistics, and what he hopes people will learn from his session at Opticon 2015.

Targeting Your Test to Specific URLs — In 1 Minute

One of the most important parts of setting up an experiment is deciding where you want it to run, as in which pages specifically are you deciding to target. You can be as narrow as a single URL or as broad as your entire site. It all depends on which of the four URL match types you use. In this One Minute Monday, we’ll cover what these match types mean and why they’re important for you.