Anne Murphy

Anne Murphy is the Senior Managing Editor at Kapost, where she oversees the Content Marketeer and dedicates her time to the art and science of content creation. On a personal note, she loves puns and the Oxford comma. Follow her on Twitter at @amurphias.

Blog Posts by Anne Murphy

July 07, 2014

The Secret Weapon to Superior Calls to Action

Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience. Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.