Anne Murphy

Anne Murphy is the Senior Managing Editor at Kapost, where she oversees the Content Marketeer and dedicates her time to the art and science of content creation. On a personal note, she loves puns and the Oxford comma. Follow her on Twitter at @amurphias.

Blog Posts by Anne Murphy

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July 07, 2014

The Secret Weapon to Superior Calls to Action

Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience. Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.