Blake Blanchard

Blake is the Lead Consultant in the US on Optimizely’s Strategy & Value team, working with companies to maximize the returns of their experimentation programs with an emphasis on scaling impact, growth, and digital revenue. With brand-side marketing experience from Tripadvisor, DIRECTV, and AT&T, she hopes to empower other experimentation practitioners with Optimizely’s best practices, data sets, and customer insights. While the “major” of her career has been OTT devices and streaming platforms, she studied Political Science and English at Duke University.

Blog Posts by Blake Blanchard

March 22, 2021

Get more wins: Experimentation metrics for program success

As we mentioned in our first post in this series, many companies have realized that optimization of their digital products and experiences is no longer a negotiable aspect of their digital strategy.
March 10, 2021

Get more wins: Why you should focus on experimentation now

In the wake of 2020 and the coronavirus pandemic, more companies are investing in experimentation and optimization than ever before, realizing that the ability to test and learn is vital to both pivoting as business needs change.