Blake Blanchard

Blake is the Lead Consultant in the US on Optimizely’s Strategy & Value team, working with companies to maximize the returns of their experimentation programs with an emphasis on scaling impact, growth, and digital revenue. With brand-side marketing experience from Tripadvisor, DIRECTV, and AT&T, she hopes to empower other experimentation practitioners with Optimizely’s best practices, data sets, and customer insights. While the “major” of her career has been OTT devices and streaming platforms, she studied Political Science and English at Duke University.