brendanmcsherry

Brendan McSherry is a Customer Success Manager at Optimizely. He is the primary point of contact and strategic advisor for some of Optimizely’s most disruptive digital customers, dedicated to ensuring that they receive a positive return on their investment. He studied economics at Princeton University.

Blog Posts by Brendan McSherry

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June 03, 2020

Socialize your Optimization Wins with new Multi-Armed Bandit Reporting

You asked, we answered! Optimizely’s Multi-Armed Bandit now offers results that easily quantify the impact of optimization to your business. Optimizely Multi-Armed Bandit uses machine learning optimization to maximize conversions for campaigns like conversion-focused landing pages, promotions, webinars and headline testing. In the past, we’ve captured an “improvement over equal allocation” metric on the Optimizely