Brian Cahak

Brian Cahak is the VP of Business Development & Marketing at Clearhead, a digital optimization agency. Previously, Brian was the co-founder of a SaaS start-up in the auto technology space, the COO of an art eCommerce company, and the VP of eCommerce Operations for Callaway Golf.

Blog Posts by Brian Cahak

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November 05, 2013

For Insound, Testing the 15-Year-Old Search Algorithm Drives 39% Lift

Insound has witnessed a fascinating shift in music buying behavior over the years. Around 2005, vinyl LPs started selling at a greater rate. By 2007 they were outselling CDs. By 2008, they accounted for the majority of all sales. As sales migrated to a new (old) format Clearhead hypothesized that the search algorithm—which had been the same for 15 years—could be optimized. They were right.
October 02, 2013

How 2 Words Lifted Insound’s Checkout Funnel Conversion to 54%

Insound came to us in a pinch. WIth just 2.5 weeks to drive results before holiday promotions launched, Insound asked my team at Clearhead to run a test to help patch a leaky checkout funnel. This test had to be 1. easy to implement and 2. high impact. Whoever says button tests are too simple to drive meaningful results might want to reconsider. Two words went a long way in this checkout funnel test on Insound.com. We put our money on “Almost Done”.