Chris Duskin

As the VP of Marketing for Extole, Chris is responsible for all marketing initiatives ranging from demand generation to sales enablement. Prior to Extole, Chris was VP of Product at Badgeville and helped bring to market innovative solutions for marketers. Earlier, Chris managed all the marketing conversion products within the Adobe Marketing Suite and was led both product and marketing strategies at Offermatica. Chris has 15 years of experience in web and marketing solutions. He holds a BA from Trinity College in Connecticut and a MA from George Washington University.

Blog Posts by Chris Duskin

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May 31, 2016

10 Ways to Drive More Word of Mouth from Your Customer Referral Program

Driving word of mouth has long been the secret sauce coveted by brands. The experts agree; it’s the most effective form of marketing. It’s also the most evasive to grasp, to promote, to control, and to optimize. At a time when everyone’s customers are more connected than ever, word of mouth has changed from a ‘nice to have’ to a necessity for growth. To help you maximize the return on investment in your referral program, we’ve collected the top 10 ways to test and optimize refer-a-friend for your brand.