Corte Swearingen

Corte is the Director of Testing and Optimization at and has 25 years of strategic marketing experience. Since 1999, Corte’s focus has been the area of marketing analytics and the creative use of both quantitative and qualitative data to provide actionable insight for driving revenue and business value to clients.

Blog Posts by Corte Swearingen

March 02, 2016

B2B Case Study: A Radical Lead Generation Form Redesign

Dale Carnegie is one of the world’s premiere training companies, offering personal development courses for business, career and life. When they asked to help improve their lead generation, we had the perfect solution – a split testing program focused on their main lead gen pages. We used split testing to scientifically validate our various test hypothesis in a controlled way and achieved significant increases in new leads. Here’s how…