Dan Siroker

Dan is the Co-Founder and Executive Chairman of Optimizely. The original inspiration for Optimizely came from Dan's experience as the Director of Analytics on the 2008 Obama campaign. Optimizely is the product he wishes he had in 2008 to make it easy for anyone to do A/B testing. Today, Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Formerly, Dan was a product manager at Google and studied computer science at Stanford.

Blog Posts by Dan Siroker

September 03, 2019

How Culture Helps You Win

The most important factor in the success or demise of your company is its culture. This is a lesson I learned over the last fifteen years from my experience working at Google, the 2008 Obama campaign, and now as the co-founder of Optimizely. We recently had the opportunity to showcase our culture as part of
May 22, 2019

Stop Launching. Start Rolling Out.

Splashy, big-bang launches were once the most common way software companies released new software. Product and engineering worked tirelessly to get a new product or feature ready while marketing and PR feverishly prepped launch materials. They often even put together extravagant launch parties to celebrate the occasion. But for every successful big bang launch, there
October 18, 2017

Introducing Optimizely Program Management

Today, at Opticon, we announced Program Management, which helps companies scale their experimentation programs across their entire organization with new tools for ideation, collaboration, reporting and oversight. With Program Management, customers will be able to: Collaborate more effectively with an integrated hub for capturing ideas, prioritizing projects, and managing experiments across your teams Track overall
July 11, 2017

Founding Moment

Reid Hoffman has popularized the notion of multiple “founding moments” in the life of a company: the key inflection points when leaders decide to change a path in order to better, or more quickly, realize their mission. Today is one of those moments. We have hired Jay Larson to succeed me as our CEO! I
February 01, 2017

Taking a Stand

At Optimizely, we value diversity and inclusiveness. That means more than just talking the talk, it means walking the walk. That is why we’ve decided to take a stand and publicly support immigrants. Here is the email I sent all Optimizely employees: From: Dan Siroker To: Team Subject: Supporting our colleagues Optinauts, We’ve heard from