David Mannheim

David is an experienced experimentation, optimisation and personalisation consultant. Building the UK's leading multi-disciplinary optimisation agency and working with some of the biggest brands and retailers like Boots, Sports Direct and Papa Johns. He loves Disney - perhaps a bit too much sometimes.

Blog Posts by David Mannheim

August 20, 2020

How to choose the right experimentation platform

The explosion of the marketing technology industry suggests there were about 3,500 martech tools in 2016. Now, there are over 7,040 solutions available; with 211 categorized as “Optimisation, Personalisation & Testing”.