Dinesh is CEO and co-founder of ReferralCandy, the tell-a-friend platform that has brought businesses over 5 million referrals in the past year. An alumnus of Carnegie Mellon, he enjoys a glass of scotch with his pocket rockets.
If you’re running a successful e-commerce store, you’d already have staked out multiple marketing channels – email marketing, PPC ads, social media content, retargeting, YouTube videos. But have you considered running a referral program?
Let’s go through the process of optimizing a referral program to maximize profitability and brand awareness.
