Junan is a Solutions Architect at Optimizely focused on helping customers become testing experts. He hails from the great state of Ohio but now enjoys being in the bright California sun.
Marketers who optimize their websites have a unique opportunity to customize their customers’ experiences. What customer segments could you be using to better target your experiments, and deliver a personalized experience for your visitors?
While browsing the sea of products on your site, customers can get lost in all of the options. Test adding “Best Seller” or “Featured” badges to your product thumbnails on the category or browse pages to help these products stand out.
