Kevin Lynch

Kevin Lynch is the Director of Copy at Instapage, the most advanced landing page creation solution for teams and agencies. He wants to live in a world where the cost of customer acquisition is shrinking, where customers can navigate their way through a noise-free and personalized ad space, and children never kick the back of his seat during long flights.

Blog Posts by Kevin Lynch

February 21, 2017

5 Ways to Improve the CRO of Free Trial Landing Pages

When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you can offer. The Test When Neil Patel’s website,, reached