Lauren Brennan

Lauren Brennan is a Product Marketer at Optimizely, where she works to drive awareness and demand for Optimizely's products throughout EMEA. She is passionate about proving the value of digital experimentation through great content and stories.

Blog Posts by Lauren Brennan

July 09, 2020

Secrets for high performance web experimentation

Optimizely’s performance experts, Group Product Manager, Whelan Boyd, and Sr. Staff Performance Engineer, Michael Hood, recently sat down to discuss best practices in performance and experimentation.
April 15, 2020

Stefan Thomke: Seven attributes that drive a culture of experimentation

In our first glimpse at Professor Stefan Thomke’s new book “Experimentation Works“, we focused on his insights into what makes a good business experiment. We are now going to summarize the next section that caught our eye, wherein Professor Thomke outlines key factors that drive a culture of experimentation. And as an additional bonus we
April 08, 2020

Stefan Thomke ‘Experimentation Works’ : Three key questions that organizations need to answer to create good experiments

Harvard Business School professor Stefan Thomke is perhaps the world’s leading authority on digital experimentation. So it will come as no surprise that his latest book, Experimentation Works, has caught our eye. In fact we will be hosting a virtual meetup with Professor Thomke on April 22nd and you can apply to attend here. The
October 30, 2019

Opticon19 Europe: How Farfetch are taking experimentation further

At Opticon19 in London principal product manager of experimentation at Farfetch, Luís Trindade , explained how the company is moving its experimentation program to the next level. With a mission to become the luxury fashion platform connecting creators, curators and consumers, Farfetch has been deploying the power of experimentation right from the start. But now,
October 23, 2019

Opticon19 Europe: How the BBC Gets it Done. With Scale & Sophistication.

A global weekly reach of 426 million people. A myriad of diverse audiences tuning in for everything from news and drama to sports and comedy. And a vast array of content broadcast across radio and TV, websites and apps, live and on-demand. Experimentation certainly has its work cut out at the BBC. Recently at Opticon19,