Malin is Digital Marketing Manager at Optimizely. As she's looking after the content on our website she also keeps an eye on SEO. Moreover, she may be Optimizely's most enthusiastic beginner horseback rider.
Success in delivering a global ecommerce experience means putting an emphasis on localization. In other words, you need to meet your customers in the context of their own culture, their own preferences and expectations, and above all, their own language.