Shana Rusonis

Shana Rusonis is a Product Marketing Manager at Optimizely. From crafting hypotheses to taking action on results with confidence, she's passionate about helping people work better together through experimentation.

Blog Posts by Shana Rusonis

September 13, 2017

Measuring Beyond Conversions: New Features in Optimizely X

As teams increasingly try to bring customer data and insights into their day-to-day work, it’s not enough to just have access to the right data—you also need to be able to take action on those insights.
May 02, 2017

Volaris: Building an Optimization-Driven Company Culture

Volaris, an ultra low-cost airline based in Mexico City that transports an average of 15M travelers annually. Volaris’ commitment to customer service and the company’s deep understanding of their travelers’ needs distinguishes them from other airlines. However, being the second largest airline in the region, the company faces stiff competition from rival airlines looking to
August 30, 2016

4 Shopper Stats that Make Website Personalization a Must

As a retailer, you’re quite familiar with calls to personalize your site in order to optimize the customer experience and supercharge sales. Read on for statistics that highlight both the opportunities and challenges in online retail, along with best practices and tips for how to address them.
June 23, 2016

The Results Are In: What We Learned by A/B Testing a Personalized Homepage

We recently redesigned and personalized Optimizely’s homepage to reflect our focus on an account-based strategy; and while we were thrilled with what we were able to accomplish in the project, we wanted to quantify the impact. For those of you out there who are wondering—does ABM drive results? Is a website personalization initiative worth it? We’re going to share our findings and what we’ve learned.
April 21, 2016

If Your Account-Based Marketing Strategy Isn’t Personalized, You’re Missing the Point

It’s no surprise that Account-Based Marketing (ABM) is the latest marketing trend to capture the interest and imagination of B2B marketers. Here’s how to examine the tactics of ABM in the context of your digital experience strategy.