Shirley Zhao is a content marketer at Experian Data Quality. She focuses on data quality and data enrichment, as well as the best practices surrounding those two topics.
If you’re a lead generation marketer, then you know you need to improve conversion rates. It sounds straightforward enough, but a lot of marketers are struggling with the most fundamental aspects of improving conversion rates: lead generation and lead quality. How do you know what kind of leads you really need? And how do you know if your incoming leads are high-quality? After all, not all leads are created equal.
