Shirley Zhao

Shirley Zhao is a content marketer at Experian Data Quality. She focuses on data quality and data enrichment, as well as the best practices surrounding those two topics.

Blog Posts by Shirley Zhao

November 10, 2015

Increase Lead Conversion Rates With This Simple Step

If you’re a lead generation marketer, then you know you need to improve conversion rates. It sounds straightforward enough, but a lot of marketers are struggling with the most fundamental aspects of improving conversion rates: lead generation and lead quality. How do you know what kind of leads you really need? And how do you know if your incoming leads are high-quality? After all, not all leads are created equal.