Toby Urff

Toby was a long time enthusiastic customer before he joined Optimizely's Customer Success team in 2013. Through his interest in product design, statistics and front end technologies he is the born consultant for customers who want to become testing heroes within their companies. Toby loves the night, rarely gets enough sleep (hacker's time!) and loves his adopted home town Amsterdam (including all the rain).

Blog Posts by Toby Urff

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March 09, 2016

Innovative ways to increase newsletter subscriptions (with examples)

Email newsletters help your brand stay top of mind with your readers and customers. They bring people back to your site regularly and keep people engaged/informed on the topic you write about. In order to reap the benefits of a newsletter, people need to sign up to receive it. We have aggregated a list of ideas (some known, some hidden gems) to increase newsletter signups, optimize your email signup forms and emails, and ultimately grow your subscriber list.

September 17, 2015

Headline A/B Testing to Boost Ad Impressions: A Case Study from Ringier

Blick, the leading online and print tabloid in Switzerland, has boldly ventured into unchartered territory for most in the media industry: editorial A/B testing. By experimenting with headlines and teaser images, Blick’s editorial team is able to better understand what readers are most interested in, in real time.