Vaibhav Kakkar

Vaibhav Kakkar is Co-Founder and Chief Growth Officer at RankWatch and NotifyFox, Software Solutions that help digital marketers perform better. Apart from helping businesses succeed online and writing about Internet Marketing, he spends time digging deep into the beautiful world of search engine algorithms.

Blog Posts by Vaibhav Kakkar

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February 28, 2017

Till Data Do Us Part: How CRO & UX are a Perfect Match

Conversion Rate Optimization (CRO) and User Experience (UX) are two terms that are commonly thrown around whenever a discussion about website performance takes place. As practices, the two are quite similar to each other in the sense that both work on analytics and feedback to meet similar end goals. The terms are occasionally used interchangeably,