In 2021 Vertic was chosen by Optimizely to deliver the strategy, UX/design and implementation of the new Optimizely.com - a resounding proof point and endorsement of our capabilities within the Optimizely technology stack. This followed the successful creation of other large-scale, corporate websites on Optimizely, for multi-billion dollar companies such as Occidental Petroleum, Hyster-Yale Group and Rockwool International.
With the founders' backgrounds in management consulting, Vertic's differentiating expertise is the ability to tie digital initiatives back to tangible business impact. We see creativity and technology as mediums through which business objectives are achieved – rather than make them the focus of our work. Vertic's proprietary KPI Framework model - a means through which marketing and communications professionals can indicate business outcomes deriving from traditional digital KPIs - has been the cornerstone of Vertic's strategic success with organizations.
Founded over 20 years ago, Vertic has subsequently created digital solutions for some of the world's largest F1000 companies. Our work has encompassed projects such as: the strategy and creative experience for GE.com, creating the new Merck.com; the end-to-end strategy and implementation of multiple websites within the SAP portfolio, ongoing digital strategy engagements for Microsoft, as well as many more turnkey solutions.
Each year Vertic releases our Corporate Website Index, a comprehensive assessment and ranking of some of the world's leading companies' corporate websites. The index sets industry benchmarks, identifies best practices, and forecasts megatrends that we hope are valuable for not only our clients but the wider industry at large.
Vertic is comprised of 30+ nationalities across our 3 global offices of New York, Copenhagen and Singapore. This diversity of culture ensures that each project has an objective lens through which strategy, creative ideas and use of technology are discussed.