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Optimizely and Contentsquare combine to offer an overview of how users navigate a site and then experiment with those insights to improve customer interactions and conversions.

Optimizely's partnership and integration bring together Contentsquare’s unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities. Combined, the two platforms empower digital teams to innovate confidently and drive maximum value from their Customer Experience actions. This bi-directional integration ensures brands can test iteratively and bolster their experimentation strategy with a robust, always-on optimization mindset driven by true customer understanding.